May 5th, 2023
#MyLocal2023: Supporting Local Businesses Across Canada
Ottawa, ON – POP TikR, a leading ad tech program, has launched a new initiative to support local businesses across Canada. The #MyLocal2023 offers free marketing services to merchants through a digital magazine and app that feature Canadian brands and local businesses.
Small businesses have been struggling with rising operational costs and the impact of the pandemic and inflation. The #MyLocal Campaign is designed to help local businesses survive and thrive during these difficult times. The program includes giveaways and promotions encouraging Canadians to support their local businesses.
#MyLocal2023: What is it?
The #MyLocal2023 is run by a diverse and inclusive run of amazing volunteers and students from Algonquin College and Carleton University and is supported by various sponsors. The team is dedicated to helping local businesses succeed and grow. By offering free marketing services, the campaign aims to make it easier for local businesses to connect with customers and promote their products and services.
What is our goal?
"Our goal is to support local businesses and help them succeed," said the team at POP TikR. "We believe that local businesses are the backbone of the Canadian economy and are committed to helping them thrive."
Why #MyLocal2023 is important?
The #MyLocal2023 is an excellent opportunity for local businesses to get the exposure they need to succeed. The program offers various marketing services, including social media, content, and email marketing. The app and digital magazine also provide a platform for businesses to showcase their products and services.
For more information about the #MyLocal Campaign, visit the POP TikR website. Join the movement and support local businesses across Canada today!
September 27th, 2022
Inflation is Killing Local Businesses, Grassroots Organization Creates impressive Free Ad Tech platform as a Lifeline - merchants are quickly onboarding.
OVERVIEW: #MyLocal Campaign by POP TikR
Inflation is gripping OTTAWA local businesses, and in response this majority student led team of 3 (from Algonquin College) including their female minority Founder - Kamy Dhanoa have launched an IMPRESSIVE Ad Tech program “POP TikR’s #MyLocal” that is GETTING HUGE APPLAUSE from local businesses.
LOCAL BUSINESS are scrambling to find cost cutting savings anywhere so they can afford rising operational costs or RISK SHUTTING THEIR DOORS.
THIS AD TECH PROGRAM SAVES LOCAL BUSINESS hundreds of dollars monthly with its FREE marketing services. Merchants can add their shop to their app for FREE, driving in foot traffic to their stores and attractions alongside boosting online traffic for e-commerce too.
Community SPONSORS include: BMO Bank, Ottawa Board of Trade, Retail Council of Canada, Startup Canada, Barrhaven Ford, Beavertails, CFL REDBLACKS, Algonquin College Applied Research and Innovation, Carleton University Innovation Hub, Float Valley, and more.
This INNOVATIVE Ad Tech program which INCLUDES a HIGH PROFILE digital magazine AND app, kicks-off SEPTEMBER 27TH, 2022 in OTTAWA and across Canada.
DIGITAL MAGAZINE and APP features include:
Over 90 pages of magazine content celebrating Canadian brands and shopping local. Includes AWARD WINNING shops and attractions, NEW up-and-coming brands, and spotlights diverse business owners to celebrate equity and inclusion. (ex. Beavertails, Thali Restaurant, BBxCO, etc.)
Canadian CELEB shout-outs in support of local business (Hip Hop Legend Maestro Fresh Wes, NHL Hall of Famer Doug Gilmour, TV/Radio host Rick Campanelli, and more)
Shoppable QR codes in magazine and App for in-store and online purchases (***POP UP events ALSO happening throughout their HQ city of Ottawa at local restaurants and shops for customers to enjoy).
PROMO VIDEOS with Local Chefs, Retailers, Influencers will be shared on social media as part of their “POP TV” series
BIG GIVEAWAYS when you download the “POPTikR” app: includes 45 pairs of FREE game tickets to Ottawa’s local CFL team Ottawa Redblacks, including 20 ULTIMATE FAN EXPERIENCE tickets which will include on-field access after the game and special FAN swag. Other prizes include: gift basket from Fancy Sox, Diefenbunker museum family passes, autographed Canadian Book Basket, and more.
What makes this SPECIAL?
Tech-enabled DIGITAL MAGAZINE, uses QR code and campaign app to connect Canadians to local businesses from across Canada, keeping dollars spent in the country and jobs afloat. More than a hashtag, our NOVEL ad tech solution is looking to offer long-term sustainable support that leverages innovation to significantly support the recovery and future growth of the Canadian economy.
Why is this IMPORTANT?
Pandemic associated costs, loss of revenue, and now rising inflation have hammered local businesses forcing many into burnout and others into financial turmoil leading to closures. When you consider that over 97.9% of Canada’s economy is small business - we think a critical call to action is required, and we’re here to help solve it with your support.
How can you HELP?
-Additionally you can:
Follow-us on Social Media: (*chance to WIN more great prizes too!)
-Enjoy the Magazine: (*chance to WIN even more great prizes too!)
b) Canadian Local Businesses and Attractions:
BOOST your sales and visibility for FREE!
c) Canadian BIAs, Chambers, Tourism Agencies, Economic Development agencies:
Did you know agencies like yourselves are getting involved to boost membership benefits? Contact us to get more information:
d) Invest in us!
Become a sponsor, grant partner, investor:
As a social impact program providing support to local businesses through our innovative ad tech solution, we invite anyone interested in contributing towards funding to visit our sponsorship page or email us for grant opportunities or investment interest:
Other inquiries (grants, investment): firstname.lastname@example.org
More ABOUT US:
Built from scratch, this small team is diverse and inclusive (representative of women, visible minorities, 2SLGBTQI+) are making a BIG IMPACT.
Completely bootstrapped and self-funded.
They proved tenacious to carry on to complete this innovative platform solution despite this massive funding challenge AND still make this resource available to ALL local businesses for FREE due to the gripping impacts of the pandemic and now inflation.
Founder Kamy Dhanoa firmly stands by “Community First. Profit Second approach. When you look at companies like Patagonia, we feel inspired to be BOLD and chart a new frontier in the tech landscape that puts social impact first. There is a bigger picture here with POP TikR that supports a more accessible and non-monopolized distribution of wealth by keeping micro-economies thriving. This naturally supports local supply chains, which further reduces fast-fashion waste, fosters lower carbon emissions, supports new business creation, and overall lends to an overarching positive net-effect.
Community SPONSORS have stepped in to help, they include: BMO Bank, Ottawa Board of Trade, Canada Retail Council of Canada, Startup Canada and more.
POP TikR Recently WON Top 3 in the RE/ACTION showcase at Algonquin College’s Applied Research and Innovation Program. POP TikR was also invited as a panelist to Carleton University’s social impact program “Change Maker” at their Innovation Hub.
POP TikR is looking for more funding support and are asking for anyone interested in sponsorship, grant offers, and/or investment to get in touch (thank you!)
Thanks to our incredible SPONSORS & PARTNERS!
Meet the Team!
Take Part! #MyLocal